Clarity is a leadership strategy.
About.
NINA LAI — Founder & Principal
Photo: Jamison Weeks
With roots across four continents, my global upbringing taught me how complex ideas translate across cultures and contexts. I’ve spent my career leading communications for global brands, senior executives, and purpose-driven organizations, from Emirates Airlines and Nike to The Ritz-Carlton, Benefit Cosmetics (LVMH), and Lenovo.
I’ve learned that clarity requires more than language. It means understanding the unspoken dynamics that shape how messages land. Whether navigating a boardroom in Singapore, a startup in Seattle, or a nonprofit in London, the fundamentals remain the same: people need to understand what you’re saying and why it matters to them.
At NYL Consulting, I help leaders communicate with clarity and credibility, especially when stakes are high. In pivotal moments or periods of change, clear communication isn’t just helpful—it’s essential.
How I work.
I work with leaders who see communication as core to how they lead and make decisions. My role is to bring clarity and perspective to the moments that matter most.
→ Executive Counsel
Advisory partnership focused on leadership communication and internal alignment.
→ Strategic Communications
The full spectrum of internal and external communication strategy.
→ Change & Reputation Management
Adaptive moments that demand clarity and steadiness to maintain stakeholder trust.
→ Narrative & Positioning
Long-term coherence between what a brand expresses and what it embodies.